BHAG: The Goal Setting System You Need to Know About


How to set and stick to your big-picture goals

Do you have a BHAG? No, it’s not the latest hairstyle or fashion craze sweeping the nation. It’s about goal setting. A BHAG is a goal system that stands for Big Hairy Audacious Goal, pronounced “BEE-Hag.”

I assume almost everyone reading this post is familiar with goals and is in the general practice of setting them. But are you setting them in a way that works best for you? There are numerous goal systems out there today, with even more hybrid systems coming out. But you need to find the system that works best for your wants and needs.

And don’t forget to write your goals down. I am still shocked when a business owner tells me their goals are in their head. Those aren’t goals; they’re only dreams. 

So to start your system search, here’s a list of some of the most popular methods in use today:

  1. S.M.A.R.T. Goals (Specific, Measurable, Attainable, Relevant and Time-Bound)

  2. Locke & Latham’s Five Principles (Clarity, Challenge, Commitment, Feedback and Task Complexity)

  3. OKRs (Objectives and Key Results)

  4. BSQ (Big, Small, Quick)

  5. BHAG (Big Hairy Audacious Goal)

I like to use a combination of a few of these systems. Again, it’s about what works best for you. That being said, I think BHAG could work well for anyone.

Though it’s considered a goal system of its own, BHAG to me is just one part of a more extensive system. It’s all about your visionary, big-picture goals.

Everyone needs a finish line to shoot for, so give yourself one. These may be 10 to 30-year goals, so it's essential to have more to your system for the short term; otherwise, you’ll never see that finish line. But these big visions for the future become essential during the tough times when your focus starts to slip. Business and life are hard, and it’s easy to drown in the details. But BHAG helps you keep your eyes on the big picture and remember why you started in the first place.

We all know that goals are essential to moving forward. So this new year, I challenge you to find the system that works for you. And once you find it, stick to it, write your goals down, find someone to hold you accountable and fearlessly aim for that finish line.

Kimberly Sulfridge is a wife, entrepreneur, traveler, volunteer, facilitator, speaker, photographer, writer and mother of two adorable fur babies and four wonderful God-children! She started CEO Focus DFW in January 2016. Learn more here: