How to Leverage Social Media for Good

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Ditch the comparison game by following these 3 steps.

Social media is the 21st century way to stay connected. It’s a platform for business, self-expression and oftentimes, comparison. Most of us have fallen prey to the comparison game at some point. But I’m here to share with you my journey through social media and how I learned to cope with the urge to compare.

1. Be a positive influence.

I started my Instagram account @crateandcottage almost two years ago and gradually developed an organic following. My home décor niche evolved into a successful business, propelling me into “influencer” status.  

But let’s talk about that term. Having influence means having the capacity to affect the character, development or behavior of someone or something. So aren’t we all influencers in one way or another? Someone around you, whether it be your children, husband, girlfriend, coworkers or friends, is in your circle of influence. They’re under your influence, and you’re under theirs. The title is not one we should take lightly.

I learned that in order to be a positive influence, I first have to feel good about myself, believe in my creations and take on the role with confidence. I don’t want to drag others down with my own jealousy or insecurity. I want my influence to be one of hope, positivity and most importantly, encouragement. If I approach social media with that positive outlook, I get out what I put in. When I choose to spread positivity, I get positivity it in return.

2.Choose who you follow wisely.

With my niche, I am constantly scrolling through other people’s homes. New furnishings, new ideas, new, new, new. It’s easy to wish and want for things I don’t have when they’re constantly taunting me in my feed. So what I suggest is that if you follow someone whose feed makes you feel less-than, just unfollow.

What do you gain from the accounts you follow? What is it you want to do with the time you have on social media? If it does nothing but bring you down, then it may be time for you to take a step back and reevaluate how you’re using the platform.

3.Shift your mindset.

As we approach social media, we must have a goal in place. Don’t open the app without knowing why you’re doing it.

Is it to connect with friends and family? To motivate you? To follow a favorite band or artist for your own relaxation and enjoyment? Ask yourself what you hope to gain before you open the app.

For me, I open the app looking for inspiration. Before I start scrolling, my mind is already set on encouraging other women, congratulating them on feats of accomplishment and searching out inspiration for myself. I don’t scroll to focus on what I don’t have, and I hope you don’t either.

Social media gets a bad rap. But as I said before, you get out what you put in.

In my first year on Instagram, I put together a campaign with other influencers to raise money for 28 Liberian girls. These girls, who were once living on the streets and selling themselves, are now enrolled in school full-time. Yes, social media can do that.

There is good to be found in this social realm. So ditch the comparison game, approach your platform with a goal in mind, use your influence for positivity.


Rachel is a Nashvillian stay at home mom turned momtrepreneur. Most days you can find her in a messy bun and yoga pants wrangling two boys while running a real estate business, homeschooling, DIYing, and keeping up with my passions. She is most passionate in life about her faith, her three men, writing, and serving silently behind the scenes. She’s an introvert gone socialmediavert and when she’s not busy you can find her... well never not busy. Check her out on instagram at @crateandcottage or on her site at www.crateandcottage.com