Beauty That Gives Back
Another little girl is receiving an education, thanks to your skin cream. Beauty companies are great at helping women feel beautiful, but many of them don’t stop there. Some of the biggest brands on the market contribute a portion of their proceeds to fund nonprofit organizations they are passionate about, which support everything from preventing domestic violence to finding a cure for cancer. Not only do you have an excuse to buy a new lipstick—you practically have a moral obligation!
As a company known for its amazing skin care products, Tatcha is now doing something even more amazing: supporting girls’ education! For the past four years, a portion of every single Tatcha purchase has benefited Room to Read as part of Tatcha’s “Beautiful Faces, Beautiful Futures” program. This partnership has provided 3 million days of school for girls in Asia and Africa, where they learn through books and classes as well as through mentors and life skills coaches. Anything you buy from this company helps, including the best-selling Water Cream ($68), which bursts upon application in order to deliver hydration that leaves your skin healthy and glowing. It is formulated with Japanese wild rose to smooth skin, leopard lili to control excess oil, and superfoods to keep you looking young.
Since Mary Kay Ash started selling foundation and skin care in 1963, Mary Kay Inc. has been changing the lives of women more and more each year. In addition to empowering women to be their own bosses, Mary Kay also helps women in the community. Through the Mary Kay Foundation, Mary Kay awards $3 million annually to domestic violence shelters across the country and $1.2 million in grants annually to select doctors and medical scientists that focus on curing cancers that affect women. That’s more than $74 million donated since 1996! Anytime someone buys Mary Kay, a portion of that purchase goes to the Foundation. Now is the time to stock up on your favorite lipstick—the semi-matte “Powerful Pink” is my favorite!—or try out something new, like Mary Kay’s new “TimeWise Matte 3D Foundation” in 28 shades that create flawless-looking skin and keep your complexion fresh and young.
Ever since she first started her career as a makeup artist, Charlotte Tilbury has loved making women feel beautiful and confident. Now, she owns a London-based cosmetics company that continues this work through a £1 million pledge to Women for Women International. Every purchase from Charlotte Tilbury’s “Hot Lips 2” collection, which features 11 shades inspired by 11 icons, includes a donation to Women for Women International to support their mission in helping women survivors of war. My favorite is the peachy-nude shade called “JK Magic,” inspired by iconic author J.K. Rowling. Don’t forget to take pictures of your new shade and share the #lipstickconfidence to inspire others to feel good about themselves too!
Like Charlotte Tilbury says, “Give a woman the right makeup and she can conquer the world.” You have the power to change lives through your makeup choices, so what’s stopping you?