Aren't We All Influencers?

To have influence is to have an effect on the character, development, or behavior of someone or something.

This means that we are all influencers, aren’t we? We influence our coworkers, our communities, our classmates, and our families. We each hold the capacity to teach, inspire, and lead others, but it’s how we choose to do so that is crucial.

Do you emit positivity and honesty? How are you influencing others with those qualities? How can you change the world around you in small ways?

I’m in the online business—one of those blogger/social media types. Oftentimes when people hear what I do, they respond, “Oh, so you’re a social media influencer.” Although I detest that word, it is the name that the business realm has given us. I usually respond that yes, I am an influencer, but I prefer to label myself a content creator. What I really want to say to them is, “Aren’t we all influencers?”

Because I work as a content creator, I am very aware of that follower number at the top of my social media screen. I remember hitting one hundred followers and feeling discouraged, like I had such a long way to go. Then, someone told me to imagine myself in a room with one hundred people staring back at me. One hundred may not seem like a big number in the social media world, but imagining myself speaking in front of one hundred people changed my attitude towards myself and who I was influencing! I think a lot of times people forget who’s watching them and think that no one is listening.

Take a stay-at-home mom, for example. Oftentimes, we get little to no adult interaction during the day. Sometimes at the end of the day, I’m simply glad I survived it! Thinking about influencing someone as a stay-at-home mom can sometimes feel a world away. When we think of influencers, we often think of someone on TV or a powerful celebrity. Or, we think of someone who has finished their degree and is out working a job, or a doctor or social worker who is changing lives. It’s easy to look at them instead of looking at ourselves. But when I worry about who I am influencing as a stay-at-home mom, I have to remind myself that the people I’m influencing are right there under my nose (usually four feet under exactly!): two little boys who need my influence so that they too can influence others.

I recently attended a concert with my husband, and one of the workers who escorted us to our seats had the most joyful spirit. He was an older gentleman whom I’m sure he had seen a lot of life; unknowingly, his joyful spirit was influencing all those he ushered to his seat. I remember him saying to the couple in front of me, “If you’re not smiling during the day, you might as well be lying down with your eyes closed.” He doesn’t know it, and he may never will, but he influenced my day with his joyful spirit and zest for life. He reminded me that life should be smiled about!

Or take my parents, a retired couple enjoying their latter years of freedom—who can they influence? Good question! They can influence their children, their neighbors, and the people they come into contact with daily because they have more free time. There is no age limit on influence!

Lastly, take my four-year-old son—he influences me daily with his joyful spirit. He once told me at age three that going to Target was the most exciting thing he’s ever done! Each day brings the same joy in his smile, and his attitude and affection influence all those around him. My four-year-old doesn’t even know the word influence or its meaning, but he’s already doing it! You can be an influencer at any age and any stage in your life. To know your influence is to know yourself.  

What are your passions, gifts, and talents? Lean into those. They are what you can use to influence others. I find that helping and influencing others brings the most reward in this life.

For example, in my social media job, I like to influence through positivity, creativity, and honesty. You too can do this. Think about who you come into contact with daily and how you can affect positive change right where you are. Consider those in your life that have impacted you and how you can draw inspiration from them. I often find that those inspire me the most are those that wake up with a smile, take on challenges without doubt and anxiety, and patiently and diligently walk through this life.

Be the change right where you are—be your own influencer.  


Rachel is a Nashvillian stay at home mom turned momtrepreneur. Most days you can find her in a messy bun and yoga pants wrangling two boys while running a real estate business, homeschooling, DIYing, and keeping up with my passions. She is most passionate in life about her faith, her three men, writing, and serving silently behind the scenes. She’s an introvert gone socialmediavert and when she’s not busy you can find her... well never not busy. Check her out on instagram at @crateandcottage or on her site at