Deanna Burrell: “Operating in Excellence” in All She Does

BOSS feature--Deanna woman of excellenceDeanna Burrell is a successful businesswoman, author and public speaker who encourages other women to find and chase after their passions in life. She is a member of The BOSS Network, and Hope for Women is privileged to feature Burrell and her wisdom in what it takes to achieve your dreams. What is your profession? I am an advertising sales specialist, entrepreneur and writer. I just started working as a digital sales director at interactiveOne. I was previously the general sales manager at a Chicago radio station. I own my own marketing consulting company called Voted Most Creative Enterprises. I am also the author of two books (Single Girl Summer and Voted Most Creative: Perspectives of Life, Love and the Pursuit of Happiness) and the Red Cup Adventures blog.

What accomplishments have you made during your time in the field? I'm extremely blessed to have made numerous accomplishments. Last year, I was a Chicago Defender Woman of Excellence for my work in the community. I have created numerous successful marketing campaigns, and I'm currently volunteering as the marketing director for the Free Howard Morgan campaign. Mr. Morgan is a black police officer who was pulled over by four white police officers. After disarming him, they opened fire on him, shooting him 28 times. He barely survived, was convicted for attempted murder (even though he never fired at the police officers) and sentenced to 40 years in prison. We were able to secure Mr. Morgan's release from prison in January 2015 and are now working to secure a full pardon with expungement this month.

What is one of the most important keys to your success? There are many keys to my success: operating in excellence; anticipating needs; having the ability to figure it out; employing creative planning; executing thorough logistics; crafting strategic partnerships; and having a strong work ethic. I have a genuine love for my craft, flexible negotiating skills and the desire to do it better and better every day.

What are some of the obstacles and challenges you have faced? What helped you to overcome them? Sometimes, I get overwhelmed with all of the projects I take on and want to accomplish. Sometimes, I doubt my abilities. Sometimes, I question if I'm doing enough or doing the right things. Eventually, I shake it off by giving myself what I call the “overachievers” pep talk. I'm a proud overachiever who is surrounded by a wonderful circle of other overachievers. Like the Army, we do more in one day than most people do in a week. I can't operate at my overachiever, extra-strength mode all of the time—I'm not a machine. Sometimes, I have to slow down and decrease my output, and that's fine. I have learned not to judge myself so harshly and to be content wherever I am.

How would you encourage other women seeking to take the next step in their career endeavors? Figure out the intersection of what you excel at and what you love. Then, figure out how to make money at that crossroad. Start small, but start as soon as you can to make your life the best life you want. You want to wake up every morning saying, “Yes!”

About Deanna With more than 17 years of experience, Deanna Burrell has worked on all sides of the advertising process. Currently as an account director with InteractiveOne, she is responsible for developing new business for the digital arm of RadioOne and TVOne. She is the president of her own company (Voted Most Creative Enterprises, Inc.), she has published two books (Voted Most Creative and Single Girl Summer), and she is a popular speaker, blogger at The Red Cup Adventures and freelance marketing/sales consultant. Deanna’s talents include creative writing, strategic branding, developing and presenting integrated and multi-cultural marketing campaigns, negotiating business partnerships, entrepreneurship and delivering success for her employers and clients.

About the BOSS Network BOSS™ stands for “Bringing Out Successful Sisters,” and our mission is to promote and encourage the small business spirit and career development of women. Listed in Forbes as a top 10 network for career and entrepreneurial women and in Inc. Magazine as one of the top 50 website for entrepreneurs. The BOSS Network is an online community of professional and entrepreneurial women who support each other through conversation, online and event-based networking.