LaToya Bogard: Using her gifts in beautiful ways
LaToya Bogard is passionate about changing women’s lives by helping them see their true beauty, and she has built a successful career doing so. She is a member of The BOSS Network, and Hope for Women is excited to feature Bogard and her keys to using your gifts and talents to live your purpose. What is your profession? I am a professional hair and make-up artist extraordinaire with a passion to educate, empower and inspire women through beauty! I love combining inward and outward beauty to bring about a sense of wholeness for women all over.
What accomplishments have you made during your time in this field? With more than 20 years in the beauty industry, I do have a few accomplishments under my belt. Becoming a part of The BOSS Network was a great accomplishment. Being a part of such a dynamic organization that allowed me to connect with passionate professionals like myself has afforded me platforms and opportunities to share my gift as a beauty professional.
Another accomplishment is Beautiful Canvas, an organization that my husband and I formed that provides beauty and grooming services to individuals who are experiencing hardships. In the short time we have been in Atlanta, we have had the opportunity to impact so many lives through beauty. We’ve partnered with so many organizations, like Ronald McDonald House of Atlanta, Mary Hall Freedom House, Connecting Communities and a host of others. Being able to transform a life through beauty is such a blessing, and to see the smiles on the ladies’ faces after getting their hair done is priceless!
What is one of the most important keys to your success? My faith and trust in Jesus Christ!
What are some of the obstacles and challenges you have faced? What helped you to overcome them? Some of the obstacles and challenges I’ve faced were fear and comparing myself to others. I‘ve overcome them by realizing who I am in Christ and a professional, and by recognizing the value that I bring to my clients. In this industry, there are so many great and talented individuals whom I admire. But if you’re not careful, you can fall into a trap of comparison and dull the uniqueness of your gift and talent. I realize we all have value to bring in many ways. So, I celebrate my uniqueness and keep moving forward to greatness!
How would you encourage other women seeking to take the next step in their career endeavors? Trust in God and the gifts that He’s put inside of you. I would say never take “No” for an answer. Don’t allow doubt and fear to stifle your dreams. Don’t be afraid to share your platform and invest in someone’s dream that’s bigger than yours. Believe in yourself. Never give up!
About LaToya R. Bogard LaToya R. Bogard is married to her amazing husband of 10 years. She has four unique and extremely talented children, and she’s a Glam-ma to an adorable red-headed grandson. She enjoys cooking and date nights with her hubby. Her goal is to help women all over the world come into the fullness of who they are through the creative art of beauty.
About the BOSS Network BOSS™ stands for “Bringing Out Successful Sisters,” and our mission is to promote and encourage the small business spirit and career development of women. Listed in Forbes as a top 10 network for career and entrepreneurial women and in Inc. Magazine as one of the top 50 website for entrepreneurs. The BOSS Network is an online community of professional and entrepreneurial women who support each other through conversation, online and event-based networking.